Rebuild Case Statement

The Rebuild Campaign for Rogue Valley Medical Center spanned a four-year period and contained a number of elements. It began with a fund-raising case statement; continued with staff enthusiasm ads and public information updates; and finished with a series of “grand-opening” promotions centered on the capabilities of the new facility. The theme of the campaign, Building on Our Promise, came from a mission statement established in the mid fifties when the hospital was originally built. This theme gave the effort a sense of heritage and legacy that engaged the communities’ desire to be involved.